Marketing for established service businesses

Good businessesdeserve abigger spotlight.

You’ve built a business people trust. We make sure the right customers find you wherever they look, from Google to Instagram to AI search, and feel good about making the call.

Let’s talk business See what we do

Advertising · Search · Websites · Content · Nashville, TNScroll

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Mary and Kinsley seated on a linen sofa in a warm studio, one holding a phone and the other a laptop

You’ve built something worth knowing.

Your customers know the care you put into every job. Your next customers should, too.

But the way people choose who to call has changed. They search Google, check your reviews, scroll your Instagram, and more and more, they ask AI who’s best in town. If your website is slow, your listings are out of date, or your social accounts have gone quiet, they call someone else. Not because that business does better work. Because it was easier to find.

You don’t need another vendor to manage. You need a team that takes the parts you can’t fit into your day and handles them the way you would. That’s us. We bring your advertising, search, website, and content together, so the business people find online matches the one your customers already know.

Meet your marketing team

STEP 1
Found
Show up when people search, scroll, or ask AI who to call.
STEP 2
Chosen
Give them a website, reviews, and content that make the decision easy.
STEP 3
Called
Turn that attention into calls and inquiries you can book.

HERE'S WHAT WE DO

Kinsley on a phone call inside a framed construction site

1Lead generation and advertising

Be the name they call.

We help people in your service area find you when they’re looking for what you do, and get to know you before they need you. Every campaign is built around the work you want to book.

—A marketing strategy built around your business
—Google and Meta campaigns
—Ad copy, creative, and audience targeting
—Call and inquiry tracking
—Monthly performance reporting
—Ongoing campaign improvements

Paid advertising is included in your package price. No separate ad bill, and your ad accounts stay in your name.

Mary and Kinsley walking through a framed-out build site with a laptop and coffee, black and white

2SEO and AI search

Be the answer when they ask.

Your next customer might type “roofer near me” into Google, check the map, or ask ChatGPT who to trust in town. Every one of those answers is built from what’s already online about you: your website, your Google Business Profile, your listings, and your reviews. We make that information clear, accurate, and convincing, so you have every chance to show up in the results and get recommended in the answers.

—Keyword research around the jobs you want more of
—On-page and technical SEO
—Service and service-area pages that help you show up where you work
—Google Business Profile optimization
—Yelp, Angi, and directory listings kept accurate and consistent
—Review monitoring
—AI search visibility, so tools like ChatGPT, Gemini, and Google’s AI Overviews can find, understand, and recommend you
—Local search and AI visibility tracking

Start covers the foundations: keyword research, on-page SEO, your Google Business Profile, and AI search readiness. Grow adds technical SEO, new service-area pages, listings, reviews, and monthly visibility tracking. No one can promise a top spot on Google or in an AI answer, but we do the work that earns it.

Mary working on a laptop on the stairs of a home under construction

3Website optimization

Make choosing you feel easy.

Before someone picks up the phone, they’re looking for reasons to trust you. Your website should give them those reasons in seconds, on any phone, with a clear way to reach you. We fine-tune the site you have or build something new, then keep improving it based on how real visitors use it.

—Website audits with a clear, prioritized list of fixes
—Speed, mobile, and usability improvements
—Click-to-call buttons, contact forms, and calls to action that make reaching you easy
—Pages that show off your work, reviews, and service areas
—Conversion tracking that shows which pages bring in inquiries
—Website builds and rebuilds when it’s time for something new

Start includes a website audit and priority fixes. Grow adds ongoing website optimization. Enterprise includes custom website and app development.

Mary and Kinsley walking through a job site together

4Content and social media

You do the work. We’ll get the shot.

Your crew, your process, and the finished jobs you’re proud of give people a reason to trust you. We capture that on site, then handle the editing, captions, and posting so your work gets seen. The same photos and videos strengthen your website and Google Business Profile, so every finished job keeps working for you after the crew packs up.

—A monthly content calendar
—Content capture at your job sites
—Short videos, edited and captioned
—Facebook and Instagram management
—Job photos added to your website and Google Business Profile
—Photos and videos you keep

Your work. Your voice. Content that feels like you.

Mary and Kinsley walking through a framed-out build site, black and white

Attention with a job to do.

Clicks, rankings, and followers only matter when they turn into calls. We keep the focus on the inquiries that can become booked work for your business.

MEET THE PEOPLE IN YOUR CORNER

Your business. Our full attention.

Your reputation is personal. So is our approach.

Meet Mary Kadar and Kinsley Camarda, the girls behind your go-to guys.

We take the time to understand your business, then build marketing that reflects the quality of your work and connects you with customers who need it.

Think of us as the marketing team you haven’t had time to build. You work with us directly, and we treat your marketing as if our name were on the truck, too.

We love working with people who take pride in what they do. You’ve put your name, your time, and a lot of yourself into building a business people trust. We see the family behind it, the team counting on it, and the care that goes into every job. That’s why we’re invested in helping you grow.

SC · NASHVILLE, TN

Mary Kadar

Co-founder | Growth, search, and lead generation

Mary brings a decade of digital marketing experience and a clear focus: helping the right people find your business and take the next step. She leads strategy, advertising, search, and reporting, keeping the work connected to your goals.

Kinsley Camarda

Co-founder | Content and creative

Kinsley brings six years of experience owning and marketing her photography business. She leads content and creative, capturing the people, details, and finished projects that make your business worth choosing.

Let’s get to know each other

HOW WE WORK

Off your list. Into our hands.

You’ve already got a business to run. We make getting started straightforward, with clear expectations and a plan you can feel good about.

01
We start with you.
Tell us what’s working, what’s keeping you busy, and what you’d like more of. We learn your services and your market, then look at how you show up today: your website, your search results, your listings and reviews, and what AI tools say when someone asks for a business like yours.
02
We build your plan.
We connect your advertising, search, website, and content around those goals. You’ll know what’s included, what it costs, and what we’ll need from you before we begin.
03
We get to work.
We handle the day-to-day marketing and keep you in the loop. Each month, we review the inquiries coming in and how you’re showing up in search, share what we’re learning, and keep improving the plan.

THE INVESTMENT

A plan for where you want to go.

Whether you’re ready for more consistent inquiries or your next stage of growth, we’ll help you choose the support that fits. Strategy, campaign management, search, website optimization, content, and paid advertising, all included in one monthly price. You get the coverage of a full marketing team without building one.

A strong place to start

For the business ready to be known by more of the right people.

Build a consistent presence, show what makes your business worth choosing, and give new customers a clear way to find you, wherever they search.

$7,495/ month

One monthly package. Paid advertising included.

3-month minimum

Let’s get started

15–25 qualified leads a month. Your exact target is set at kickoff.

—Google and Meta campaigns, with paid advertising and ongoing management included
—Call tracking and a live dashboard
—Website audit with priority fixes for speed, mobile, and contact paths
—SEO foundations: keyword research and on-page improvements
—Google Business Profile optimization
—AI search readiness, so tools like ChatGPT and Google’s AI Overviews have accurate information about your business
—Facebook and Instagram: 3 posts and 1 short video each week
—Monthly content capture at your job sites
—Quarterly strategy call

A closer look at your plan

Custom marketing strategy: A clear plan built around your services, service area, and the work you want more of.
Paid advertising and campaign management: Your package includes the advertising itself, plus audience targeting, ad copy, creative, and ongoing campaign improvements.
Website audit and optimization: We review your site for speed, mobile experience, clarity, and how easy it is to reach you, then fix what’s holding it back. In Grow, that work continues every month.
Search engine optimization (SEO): Keyword research and on-page improvements that help customers find and understand your business. In Grow, we keep building with technical fixes and new service and service-area pages.
AI search visibility: More customers are asking AI tools who to call. Those tools draw on your website, listings, and reviews, so we make sure that information is clear, accurate, and consistent everywhere it appears. In Grow, we also check how AI tools describe your business each month and keep improving it.
Google Business Profile optimization: A complete, accurate, and active profile, with the services, photos, and details that help you show up in local search and on the map.
Content planning and production: A monthly content calendar, captions, video editing, and scheduling for Facebook and Instagram.
Lead tracking and reporting: Call and inquiry tracking, with a monthly report that makes the activity and next steps clear.

Lead ranges are planning goals. We agree on your specific target at kickoff based on your trade, service area, and capacity.

One business. Per trade. Per market. When we’re in your corner, we’re in your corner.

LET'S PUT IT IN PERSPECTIVE

What could the next few jobs mean for your business?

Use your own numbers to explore how additional inquiries could translate into booked work and potential gross revenue.

Average revenue per job

Percentage of inquiries you book 30%

Monthly lead target

$15,000

Potential monthly gross revenue

6Estimated booked jobs

3Jobs to match your monthly package price in gross revenue

An estimate based on your inputs and reaching the selected lead target. Revenue is before labor, materials, overhead, and your monthly package price. Paid advertising is already included in that price. This is not profit or a guarantee of results.

GOOD QUESTIONS

A few things you might be wondering.

Is Spotlight a fit for my business?+

We work with established, licensed, and insured service businesses that have room to grow and are ready to follow up with new inquiries. We’ll learn about your goals and be straightforward about whether we’re the right fit. We partner with one business per trade, per market.

Is paid advertising included?+

Yes. Your monthly package covers the ad spend itself, along with the strategy, content, campaign management, and reporting in your plan. There’s no separate bill for advertising. Every business is different, so we manage and adjust campaign spending around your services, market, and agreed lead goals, and your package price stays the same as we optimize.

What is AI search, and does it matter for my business?+

More people now ask tools like ChatGPT, Gemini, and Google’s AI Overviews who to call instead of scrolling through a list of links. Those answers come from what’s already online about you: your website, your listings, and your reviews. When that information is clear, consistent, and current, you give those tools every reason to recommend you. We handle it alongside your SEO, so you’re covered however your customers search.

Can you guarantee I’ll rank first on Google?+

No one can, and we’d be cautious of anyone who promises it. Google and AI tools decide what they show. What we can promise is the work that earns visibility: a fast, clear website, accurate listings, strong reviews, and content that shows what you do. Your monthly report shows how your visibility is moving.

Do I have to be on camera?+

Only if you’re comfortable with it. Your crew, equipment, process, and finished projects give us plenty to work with. We’ll find a way to tell your story that feels natural for you.

Can you work with what I already have?+

Absolutely. Most websites don’t need to be replaced. They need to be tuned. We look at your website, listings, accounts, and content, then recommend the improvements that support your goals. Start includes a website audit and priority fixes, Grow adds ongoing optimization, and Enterprise includes custom website and app development.

How will I know it’s working?+

You’ll get a clear monthly report showing the calls and inquiries coming in and how you’re showing up in local search and AI results. We’ll work with you to understand which inquiries turn into booked jobs, so we can see what’s working and where to focus next.

What happens if we part ways?+

Your accounts, website, photos, and videos stay yours. Plans continue month to month after the initial minimum term. If we miss your agreed lead target two months in a row, you can end the partnership.

Let’s make it happen

Let’s put your business in the spotlight.

Tell us what you do, where you work, and what you’d love to book more of. We’ll get to know your business, talk through your goals, and see what a partnership could look like.

Bring your questions. We’ll bring a fresh set of eyes.

We’ll be in touch within one business day.

Kinsley on a vintage telephone in a green dress